My Journey Out of Corporate Slavery

In 1957, James Vicary of Subliminal Projection Co., Inc. announced special equipment that would place subliminal messages in the advertising industry.  He cited as a success story, the now infamous New Jersey Theatre that superimposed the messages “drink Coca-Cola” and “hungry? Eat popcorn” on the movies screen during a showing of the movie, Picnic.  Vicary claimed up to a 58% increase in relevant sales following the presentations.

Although the use of such techniques, whereby an advertiser attempts to convey information to the viewer by transmitting messages below the threshold of normal awareness, is not permitted, I can’t help but wonder if those techniques are being use by members of the media today. Or perhaps subliminal perception marketing is known by another name—“Branding.”  How else can we explain some of the irrational spending habits of a large population of consumers?   Consider Black Friday for example.  The idea that people would sit in line for hours, some for days, to purchase items that many cannot afford and most do not need baffles me. Watching people trample over each other to buy Christmas gifts for their loved ones in celebration of a Man whose life represented the epitome of modesty and humility is hypocritical at best.

I have to assume that the people who engage in such madness are being controlled by an unseen hand; or perhaps the hand is not so unseen. Maybe the simple act of suggestion is sufficient to lead an entire society on the path of materialism via debt.  The attainment of the American Dream suggests that the acquisition of a house, car, and other material possessions equals success.  Never mind the fact that the path to those ends often results in debt, stress, poor health, dysfunctional family and social relationships, an a myriad of other ills.

Does mass media play a role in leading so many to abandon their own desires to pursue an elusive Dream? Could the allure of expensive homes, luxury cars and other material items be so powerful that many look past the long term implications of student loans, mortgages, car loans, and credit card debt to become a slave to Corporate America?

I believe each of us must travel our own unique journey to pursue a greater purpose; a purpose much greater than the accumulation of material possessions.   Some wake up to this truth in their early years but the pressures of society force them back onto the road often travelled.  Some wake up to this truth in their later years; some as a result of a catastrophic event and some never uncover their life’s purpose.

I don’t think it’s ever too late to start dreaming. I would encourage each of us to replace the images that have been planted by society via mass media, with our own images.  Images that represent our own subliminal cues or suggestion that will ultimately put us back on a path to our true destiny.

Although a little intimidating, I’ve been documenting my journey on my new path of self discovery via a You Tube Channel I created called “Empress Diaries.” Please check it out and share your comments, then start a channel to document your journey. I’d love to follow you.


Farmer By Choice

“What do you want to be when you grow up?”  Remember when practically every adult with whom you engaged in a serious conversation, asked you that question?  Many of us based our answers on our interests or the professions of our parents. Today’s children are encouraged to set their career goals based on how much income it will generate for them. Most parentshope their children choose careers that will afford them all thebest things that money can buy or at the very least, they hope their children will generate enough income to move out on their own.

So how would you respond if your child told you that he/shewanted to become farmer? What image comes to mind at the thought? Scary huh? 

Now consider your reaction if your‘significant other’ informs you that they wanted to become a farmer.   Well folks, welcome to reality.  

When my “New York City Born and Raised” husband, expressed his desire to enter into the farming profession, with no, I repeat, no prior farming experience, I translated his statement to mean, “grab your pitch fork honey, we’re moving in with my parents while we figure this thing out.”
In my mind farming wasn’t a career move that would lead to me living the “American Dream.”  I mean, that was the reason my mother moved my brother, sister, and I from Jamaica, a 3rd world country, and encouraged us to pursue higher education, in order to escape the lifestyle of a farmer.  But why? What about the life or lifestyle of a farmer that makes us cringe at the very thought of entering into, what is arguably, one of the noblest of professions. Could it be that the negative images the media paints of the “toiling farmer, back bent”, or the poorly informed outdated textbooks that reinforce stereotypes of farmers as unintelligent “country bumpkins” who wear straw hats and carry pitchforks?

Armed with this image, I reluctantly, ok…kicking and screaming followed my husband in pursuit of his dream. Little did I know that what would ensue was one of the most profound and revolutionary experiences of my life.  The result of which, has led to a life changing encounter with the creator.  It makeso sense that I would meet the creator of the Universe, not within the walls of a church, but in the garden, amongst His creation.

Our journey into Farming has helped usi not only ‘over’stand the science behind the food we eat and its impact on our overall health and well being, it is through our love for nature, by daily farming, we have gained ‘over’standing and appreciation for the “Process.” Through the process of planting a small seed, nurturing it, and by faith knowing the realization of one day harvesting it as sustenance, I personally must say I have developed a greater appreciation and respect for all farmers worldwide and the processes they undergo to ensure humanity can easily and effortlessly access the manna of life, QUALITY FOOD. 

Which profession is more important than a Farmer who produces the nourishment YOU need for my basic survival?  After journeying down the ‘road less traveled’, you too can emerge renewed and invigorated, able to see more clearly how the matrix had many of us programmed to work to sustain its existence rather than our own. 

I am honored to introduce myself today as Empress Zaria, FARMER and Agriculturalist.